We focus on blue chips, mainly from the US and Europe. We do not blindly follow market trends, but select companies carefully with a view to the relevance, quality and future viability of the business model. In addition to examining a company’s business model, its operative strength and the quality of its management, we consider its financial health and balance-sheet quality.
At the same time, we focus on so-called mega trends, such as demographic developments, globalisation, digitalisation, artificial intelligence, mobility and climate change. We aim to recognise changes in the framework conditions early on and adapt our investments accordingly. Once we have identified trends, we will implement suitable investments and rely on them in the longer run.
Investments in promising mid caps help to put the finishing touches on the portfolio.